Sr. Software Engineer, MarTech
The Sr. Software Engineer, MarTech at Confidential Client is a versatile full-stack role responsible for building and maintaining marketing technology infrastructure across mobile platforms (iOS/Android) and backend services. This position involves end-to-end ownership of marketing and attribution SDKs, event instrumentation, and marketing operations tooling, including AI-driven workflows, to support user acquisition across multiple dating apps. The role offers a unique opportunity to shape foundational MarTech systems in a collaborative hybrid work environment.
About Careertakes
👉 Important disclosure: Careertakes is a third-party recruiting platform supporting this hiring process. If selected, you will be employed directly by our client, Business Consulting and Services; IT Services and IT Consulting; Professional Training and Coaching.
Applicants for this role may also receive access to additional matched opportunities through the Careertakes platform.
What You’ll Do
You will own MarTech features end-to-end across mobile clients and server-side systems. Typical responsibilities include:
- Instrument marketing and attribution events in iOS (Swift) or Android (Kotlin) apps and maintain SDK integrations.
- Implement privacy & consent flows and ensure compliant event collection.
- Build and maintain server-side event delivery, APIs, and services that feed attribution partners, ad platforms, and the data warehouse.
- Develop marketing operations tooling: programmatic ad-platform management, creative management systems, audience sync services, and analyst-facing tools.
- Design and ship AI/agent-ready tooling and MCP servers to enable marketer workflows with LLMs/agents.
- Troubleshoot production issues, drive ambiguous and unowned problems to resolution, and contribute to team standards and instrumentation best practices.
- Collaborate with product, analytics, and marketing teams to measure campaign performance and improve attribution.
What We’re Looking For
Minimum qualifications — candidates should meet most of the following:
- 4+ years building and shipping production software, with hands-on experience on iOS (Swift) or Android (Kotlin), including SDK integration and App Store / Play Store release lifecycle.
- Full-stack or backend experience building APIs and server-side services in a modern language (Node, Python, Go, Kotlin) or the demonstrated ability and drive to grow into that work.
- Familiarity with cloud infrastructure and CI/CD practices.
- Proven ability to take ambiguous/ unowned scopes and drive them to completion.
- Active, effective use of AI tooling (Copilot, Claude Code, etc.) to learn quickly and ship.
- Comfortable owning work end-to-end and shifting between client and backend contexts.
- Interest in building MCP/agent tooling to expose platforms to Claude and other agents.
Nice to Have
- Experience across both iOS (Swift) and Android (Kotlin).
- Prior work with marketing / attribution SDKs (AppsFlyer, Firebase, Adjust, Branch), SKAdNetwork, or Google Play Install Referrer.
- Familiarity with ad-platform APIs (Meta, Google Ads, TikTok) and server-side tracking (Meta CAPI, server-side GTM).
- Experience building LLM-powered or agentic tooling, including MCP.
- Background in MarTech / AdTech, attribution, or measurement systems.
Working Model & Location
- This role is based in Palo Alto, CA and is primarily hybrid (in-office ~3 days/week per team guidance).
- Candidates must be authorized to work in the U.S. The salary below reflects a Palo Alto, CA–based role and may be adjusted for other authorized work locations if applicable.
Compensation
- Base salary range: $180,000 - $215,000 (for Palo Alto, CA). Final offer will consider experience, skills, and internal equity. Salary may be geographically adjusted if working outside the posted location.
Benefits & Perks
- Medical, mental health, and wellness benefits.
- Competitive compensation and retirement benefits (including employer 401(k) match).
- Employee Stock Purchase Program and financial wellness offerings.
- Generous PTO and paid holidays.
- Paid parental leave (example: 20 weeks of paid parental leave), fertility, adoption, and child care resources.
- Annual professional development allowance and ERG membership opportunities.
- Company gatherings and team events.
- Pet insurance and other employee discounts.
Our Values
- Take the Lead — own your work and support the team.
- Move Fast — bias for action and urgency.
- Better Together — collaboration and connection drive better outcomes.
- Real Talk — candid, kind communication.
- Safety First — integrity and transparency.
- Spark Fun — create an environment that fuels creativity and innovation.
Location & Legal Notes
- Employment Type: Full-time.
- Education & experience expectations: typically 4+ years engineering experience; bachelor’s degree or equivalent experience common for similar roles.
- Reasonable accommodations: If you require a reasonable accommodation to participate in the hiring process, please indicate this during application; the hiring team will follow up if you progress to interviews.
Equal Opportunity & Hiring Transparency
Careertakes and our client are Equal Opportunity Employers committed to building a diverse and inclusive workforce. We prohibit discrimination or harassment of any kind. To support a fair and efficient hiring process, AI tools may be used to assist with application review or resume screening. These tools do not replace human decision-making. Final hiring decisions are made by people.
If you have questions about how your data is used, please contact us directly.
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