Social Media Marketing Specialist
The Social Media Marketing Specialist is responsible for independently creating and managing social media campaigns to enhance brand awareness, generate leads, and drive customer engagement. This role includes content development, monitoring platforms, analyzing campaign performance, optimizing strategies, managing paid advertising, and coordinating with influencers to expand reach.
About Careertakes
👉 Important disclosure: Careertakes is a third-party recruiting platform supporting this hiring process. If selected, you will be employed directly by our client, PR, Advertising & Marketing.
Applicants for this role may also receive access to additional matched opportunities through the Careertakes platform.
Position overview
Confidential Client is seeking a Social Media Marketing Specialist in Watkinsville, GA to create and run organic and paid social campaigns that grow brand awareness, generate leads, support product launches, and increase customer engagement. This is an early-career role ideal for candidates with hands-on social platform experience, basic analytics familiarity, and a strong interest in content and community management. Occasional travel may be required.
- Estimated pay: $59,621 per year (estimated)
- Location: Watkinsville, GA (on-site or local travel as needed)
- Employment type: Full-time
What you’ll do
The Social Media Marketing Specialist will:
- Create engaging, on-brand content for Facebook, Instagram, Twitter/X, and LinkedIn
- Plan and execute campaigns for brand awareness, lead generation, product launches, and customer engagement
- Monitor social channels, respond to audience feedback, and foster community
- Track and report campaign performance using Google Analytics and platform analytics
- Optimize content and campaigns using SEO best practices for social and web
- Manage paid social advertising budgets and ad creative/testing
- Coordinate with influencers and partners to amplify reach
- Use data to recommend and implement iterative improvements
Who we’re looking for
Minimum / preferred qualifications:
- Entry-level experience in social media marketing or internships with measurable results
- Bachelor’s degree in Marketing or a related field (or equivalent experience)
- Proficient with Facebook, Instagram, Twitter/X, and LinkedIn
- Familiarity with content management systems and social scheduling tools
- Experience with Google Analytics, basic SEO principles, and campaign reporting
- Knowledge of paid social advertising (campaign setup, targeting, A/B testing)
- Strong data-analysis mindset and ability to turn insights into action
- Excellent written and visual communication skills
Nice-to-haves
- Experience coordinating influencer campaigns
- Familiarity with paid social platforms (Meta Ads Manager, LinkedIn Campaign Manager)
- Basic graphic/video editing skills (Canva, Adobe Spark, iMovie)
Why join
- Work with a Confidential Client in the PR, Advertising & Marketing industry focused on growth and brand building
- Hands-on responsibility across organic and paid social
- Opportunity to develop analytics and campaign strategy skills
- Career growth potential in a marketing team
Equal Opportunity & Hiring Transparency
Careertakes and our client are Equal Opportunity Employers committed to building a diverse and inclusive workforce. We prohibit discrimination or harassment of any kind. To support a fair and efficient hiring process, AI tools may be used to assist with application review or resume screening. These tools do not replace human decision-making. Final hiring decisions are made by people.
If you have questions about how your data is used, please contact us directly.
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