About Careertakes

👉 Important disclosure: Careertakes is a third-party recruiting platform supporting this hiring process. If selected, you will be employed directly by our client, PR, Advertising & Marketing.

Applicants for this role may also receive access to additional matched opportunities through the Careertakes platform.

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What You’ll Do

The Product Associate will support product delivery and marketing operations for employee activation programs that drive enrollment into virtual care services. This is a hybrid product + growth role with cross-functional exposure and opportunities to influence roadmap and campaign strategy.

• Execute sprint goals and deliverables tied to the Employee Activation roadmap.
• Participate in agile ceremonies; write user stories and define acceptance criteria.
• Manage the product backlog, triage incoming requests, and prioritize work against activation objectives.
• Own program initiatives end-to-end — coordinate releases with engineering, design, QA, operations, data, and clinical partners.
• Build and maintain detailed workflows and release materials for stakeholders.
• Plan and coordinate digital marketing campaigns (push, in-app, email, etc.) across employer groups to drive enrollment.
• Support A/B testing for campaign messaging; manage variant setup and document test conditions.
• Track campaign and feature performance against activation KPIs and synthesize results into actionable summaries.
• Manage employer-specific content/customization workflows and coordinate assets with design and stakeholders.
• Pull, compile, and interpret product and marketing data using Amplitude and Azure Data Explorer (KQL) or equivalent to monitor funnels, adoption, and channel contribution.
• Build and maintain dashboards surfacing eligibility completion, enrollment conversion, and channel performance.
• Proactively surface instrumentation gaps and funnel drop-offs with recommended resolution steps.
• Communicate progress, blockers, and release updates clearly and regularly to leadership.

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Who You Are (Preferred Profile)

• 2–4 years’ experience in digital product, product operations, growth marketing, or similar — healthcare or health‑tech experience preferred.
• Hands-on with sprint processes, backlog management, and writing user stories.
• Experience planning and analyzing digital marketing campaigns and audience segmentation.
• Comfortable with analytics tools (Amplitude, SQL/KQL, or equivalent) and able to turn data pulls into clear insights.
• Strong written and verbal communicator; able to distill complex information for stakeholders.
• Growth mindset: curious, experimental, and iterative.
• Able to manage multiple workstreams in ambiguous environments without sacrificing quality.
• Structured troubleshooting approach: diagnose, escalate with context, propose solutions.
• Willingness to travel to a Dallas office approximately 10% of the year (as required).

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Minimum Requirements

• Bachelor’s degree in STEM, business, communications, health-related field, or equivalent experience.
• Minimum 1 year of professional experience in product, marketing operations, or a closely related role.

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Compensation & Additional Notes

• Pay range (provided by the employer): $35.58/hour ($74,006/year) — $53.60/hour ($111,488/year). Actual pay will depend on qualifications and experience.
• Confidential Client may have health-related employment policies and will provide details during the hiring process.
• This position is full-time.

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Equal Opportunity & Hiring Transparency

Careertakes and our client are Equal Opportunity Employers committed to building a diverse and inclusive workforce. We prohibit discrimination or harassment of any kind. To support a fair and efficient hiring process, AI tools may be used to assist with application review or resume screening. These tools do not replace human decision-making. Final hiring decisions are made by people.

If you have questions about how your data is used, please contact us directly.