Producer, Digital Content
The Producer, Digital Content at Confidential Client is responsible for managing day-to-day digital news content across multiple platforms, ensuring accuracy, timeliness, and engagement. This role requires strong news judgment, digital analytics skills, and the ability to collaborate with news managers and reporters to enhance digital storytelling and content strategy in a fast-paced environment.
About Careertakes
👉 Important disclosure: Careertakes is a third-party recruiting platform supporting this hiring process. If selected, you will be employed directly by our client, Creative & Design.
Applicants for this role may also receive access to additional matched opportunities through the Careertakes platform.
Role overview
Join our confidential client as a Producer, Digital Content to lead day-to-day digital news content for a local newsroom in Asheville, NC. You’ll work with news managers and the Digital Executive Producer to keep all digital platforms current, accurate and compelling — driving audience engagement through strong writing, analytics-driven story placement, and platform-specific social content.
- Estimated salary: $43,470 per year (reported/estimated)
What you’ll do
- Manage day-to-day digital news content across website and social platforms (Facebook, Instagram, X, YouTube).
- Publish timely, accurate, and engaging stories that align with newsroom strategy.
- Use digital analytics to guide story placement and optimize audience reach.
- Monitor competitor social practices and recommend improvements to our approach.
- Coach on-air reporters on digital best practices and social content creation.
- Coordinate with news managers and producers to execute daily news strategies.
- Troubleshoot publishing or workflow issues under tight deadlines.
Ideal candidate
- Strong news judgment and excellent writing skills — fast, accurate, and mistake-free copy.
- Demonstrated digital analytics competency and comfort using metrics to shape editorial choices.
- Proven ability to work in fast-paced, deadline-driven newsroom environments.
- Strong leadership, communication, and collaboration skills.
- Flexible problem-solver who can adapt and act on tight timelines.
Minimum requirements
- Some previous news producing experience at a commercial TV station preferred (entry-level candidates with strong potential may be considered).
- Bachelor’s degree in Journalism or related field preferred.
- Knowledge of — or willingness to learn — social media content creation and platform best practices (Facebook, Instagram, X, YouTube).
- Self-starter mentality with persistence to develop story leads and contact sources.
- Team player who shares information clearly and promptly and supports department goals.
- Regularly monitor news sources and email for new releases, updates, and story opportunities.
About the team & culture
Our confidential client values people-first culture, upward mobility, and a goal-oriented environment. The team offers strong mentorship, competitive benefits, and opportunities to grow within the organization. You’ll be joining a newsroom that prioritizes local journalism and digital-first storytelling.
Equal Opportunity & Hiring Transparency
Careertakes and our client are Equal Opportunity Employers committed to building a diverse and inclusive workforce. We prohibit discrimination or harassment of any kind. To support a fair and efficient hiring process, AI tools may be used to assist with application review or resume screening. These tools do not replace human decision-making. Final hiring decisions are made by people.
If you have questions about how your data is used, please contact us directly.
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