Jr. Web Marketing Specialist - Analytics Track
The Jr. Web Marketing Specialist - Analytics Track at Confidential Client is an entry-level role focused on planning and executing digital marketing strategies, analyzing campaign data, and performing marketing research and testing. The position offers comprehensive training and career growth opportunities within a collaborative, on-site environment at Confidential Client's Harrisburg, PA campus. This role is ideal for candidates passionate about marketing analytics, data-driven decision making, and developing skills in SEO, PPC, content strategy, and client support.
About Careertakes
👉 Important disclosure: Careertakes is a third-party recruiting platform supporting this hiring process. If selected, you will be employed directly by our client, a full-service digital marketing agency.
Applicants for this role may also receive access to additional matched opportunities through the Careertakes platform.
What You’ll Do
This is an entry-level, hands-on analytics track marketing role for a Confidential Client based in Harrisburg, PA. You will learn and execute digital marketing tactics while helping measure performance and recommend data-driven improvements.
- Create and implement SEO and AI-driven search visibility strategies to improve client organic performance
- Build, launch, and optimize PPC campaigns (Google Ads) to meet client KPIs
- Plan content strategy and prepare outlines for copywriters
- Run CRO (conversion rate optimization) experiments and recommend UX/content changes
- Execute email marketing campaigns and support content publishing
- Perform light backend website updates and content fixes using basic HTML/CMS tools
- Analyze campaign performance in Google Analytics and internal reporting tools and produce monthly reports
- Conduct keyword research, competitor analysis, A/B testing, and usability evaluations
- Support senior marketers in client meetings and help communicate results and next steps
Who You Are / Qualifications
We hire for potential and soft skills; hard skills can be trained. The ideal candidate shows academic strength and eagerness to learn.
- Bachelor’s degree (all majors welcome) or upcoming graduate
- GPA 3.4 or above preferred
- Prior work experience of any kind (part-time, internship, volunteer) is a plus
- Strong verbal and written communication skills
- Customer-service mindset and ability to collaborate with cross-functional teams
- Analytical mindset; comfortable using data to inform decisions
- Comfortable learning new tools and technologies quickly
Preferred Tools & Technical Skills
(Not required on day one — these are helpful and can be learned on the job.)
- Excel and Google Sheets
- Google Analytics (or similar web analytics tools)
- Familiarity with PPC platforms (Google Ads)
- Basic HTML and CMS editing
- Experience or interest in AI tools for search/content
Core Traits We Value
- Professional, dependable, and self-motivated
- High attention to detail and pride in quality work
- Urgency and bias for action — you get things done
- Proactive problem-solver and lifelong learner
- Comfortable balancing creative thinking with data-driven analysis
What You’ll Get (Benefits & Career Growth)
Confidential Client offers structured training and clear advancement options for entry-level hires.
- Comprehensive onboarding and career “kickstart” training followed by ongoing advanced sessions
- Regular team learning sessions and mentorship
- Clear, merit-based promotion path (examples: Digital Marketing Specialist → Analyst → Consultant → Senior roles)
- In-office, on-site amenities, flexible start time (typically 8–10am)
- Health, vision, and dental insurance options; HSA/FSA with contribution matching
- 401(k) matching
- Generous PTO and parental/pet-friendly leave policies
- Company-provided tech set-up and a personal desk fund
- Office perks like on-site gym, coffee bar, catered meals, and employee wellness resources
Compensation & Location
- Base salary: $47,000 - $50,000 (potentially higher based on work experience)
- Work location: On-site at the client’s Harrisburg, PA campus (fully in-person for this role)
- Employment type: Full-time
Why Candidates Should Apply
This role is an excellent launch point for a career in digital marketing analytics. If you enjoy mixing creative strategy with data analysis, are excited by measurable impact, and want structured training with rapid growth potential, this role is a strong fit.
Confidential Client welcomes applicants from diverse backgrounds and hires for growth potential. If the responsibilities and traits above resonate with you, we encourage you to apply.
Equal Opportunity & Hiring Transparency
Careertakes and our client are Equal Opportunity Employers committed to building a diverse and inclusive workforce. We prohibit discrimination or harassment of any kind. To support a fair and efficient hiring process, AI tools may be used to assist with application review or resume screening. These tools do not replace human decision-making. Final hiring decisions are made by people.
If you have questions about how your data is used, please contact us directly.
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