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Jr. Digital Marketing Specialist

Confidential ClientMarketing & Advertising
Entry LevelFull-timeOn-Site$42,695
Lancaster, Pennsylvania
A Day Ago

The Jr. Digital Marketing Specialist at Confidential Client is an entry-level role focused on building client relationships and executing data-driven digital marketing strategies including SEO, PPC, and content planning. The position involves analyzing campaign data, conducting marketing research and testing, and collaborating closely with clients to help achieve their business goals. This role offers comprehensive training, career growth opportunities, and is based fully on-site in Lancaster, PA.

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Description

About Careertakes

👉 Important disclosure: Careertakes is a third-party recruiting platform supporting this hiring process. If selected, you will be employed directly by our client, Digital marketing agency.

Applicants for this role may also receive access to additional matched opportunities through the Careertakes platform.


What You’ll Do

This is an entry-level, full-time Jr. Digital Marketing Specialist role focused on client-facing account work and hands-on digital marketing. Day-to-day responsibilities include:

  • Communicate with clients (≈40%): serve as the direct point of contact for a set of client accounts, provide recommendations, build rapport, and support client retention.
  • Plan and execute digital marketing strategies (≈35%): create and implement data-driven SEO work, build and manage PPC/Google Ads campaigns, plan content strategy and outlines, support CRO projects, and make light backend website edits.
  • Analyze campaign performance (≈15%): prepare monthly reports using Google Analytics and internal reporting tools, interpret analytics, and update strategies based on findings.
  • Perform research and testing (≈10%): conduct competitor and keyword research, run A/B and usability tests, and recommend optimizations based on results.

Who We're Looking For

We hire for drive, curiosity, and communication. If you meet most of the items below, we want to hear from you.

  • Education: Bachelor’s degree (all majors welcome). Upcoming graduates are encouraged to apply.
  • GPA: Prefer 3.4+ (as noted by the client).
  • Soft skills:
    • Strong verbal and written communication
    • Customer service or client-facing experience
    • Presentation skills and professionalism
    • Self-motivated, dependable, and quality-focused
    • Analytical mindset and eagerness to learn
  • Bonus (nice-to-have) experience:
    • Any previous work or internship experience
    • Digital marketing experience (internships, coursework, personal projects)
    • Web copywriting experience

Skills & Tools

(Not all required — the role includes training.)

  • Excel / Google Sheets / Google Workspace
  • Google Analytics
  • Basic HTML
  • Familiarity with Google Ads / PPC concepts is a plus
  • Experience with analytics and reporting tools (e.g., RevenueCloudFX) is helpful

Career Path & Training

This role includes structured training and clear advancement opportunities:

  • Initial “career kickstart” onboarding to build foundational skills
  • Ongoing training sessions with industry experts
  • Regular 1:1 check-ins and merit-based promotions
  • Example progression: Jr. Digital Marketing Specialist → Digital Marketing Specialist → Digital Marketing Analyst → Digital Marketing Consultant → Lead Internet Marketing Consultant → Sr. Internet Marketing Consultant

Compensation

  • Base salary: $50,000 - $53,000 per year (may be higher based on experience)
  • This range is provided by the client and displayed for transparency.

Workplace & Schedule

  • Location: On-site at the client’s Lancaster, PA office (role is based fully on-site).
  • Schedule: Full-time; flexible start between 8:00–10:00 AM.
  • Note: As team members grow in tenure, workplace arrangements may evolve per client policy.

Benefits

Representative benefits offered by the client:

  • Comprehensive health, vision, and dental plans (HSA/FSA options)
  • 100% company 401(k) matching up to 4%
  • Generous PTO and parental leave support
  • Tech & equipment provided (tech set-up and desk fund)
  • Employee wellness program (fitness benefits, mental health apps)
  • Office perks (pet-friendly, catered meals, casual dress)
  • Profit sharing, home-buyer program, and volunteer/donation matching

About the Confidential Client

Confidential Client is an award-winning, full-service digital marketing agency focused on delivering measurable growth for mid-size businesses. The team values collaboration, continuous learning, and a high standard of client service. You’ll join a fast-growing environment with strong emphasis on training, career progression, and an inclusive culture.


Equal Opportunity & Hiring Transparency

Careertakes and our client are Equal Opportunity Employers committed to building a diverse and inclusive workforce. We prohibit discrimination or harassment of any kind. To support a fair and efficient hiring process, AI tools may be used to assist with application review or resume screening. These tools do not replace human decision-making. Final hiring decisions are made by people.

If you have questions about how your data is used, please contact us directly.

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