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Digital Marketing Specialist - Account Manager

Confidential Client•Marketing & Advertising
Entry LevelFull-timeOn-Site$51,393
York, Pennsylvania
2 Days Ago

The Digital Marketing Specialist - Account Manager at Confidential Client manages a portfolio of clients, developing and executing data-driven digital marketing strategies including SEO, PPC, and AI search visibility to drive client success. This role involves client relationship management, campaign optimization, performance analysis, and marketing research, requiring strong communication skills and a proactive, analytical approach in a fast-paced agency environment.

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Description

About Careertakes

👉 Important disclosure: Careertakes is a third-party recruiting platform supporting this hiring process. If selected, you will be employed directly by our client, Full-service digital marketing agency.

Applicants for this role may also receive access to additional matched opportunities through the Careertakes platform.


Overview

Confidential Client is hiring a Digital Marketing Specialist - Account Manager to join an on-site team in York, PA. This role blends client-facing account management with hands-on digital marketing execution (SEO, PPC, analytics and AI-driven search visibility). Ideal candidates have 1+ years of SEO/digital marketing experience (or 2+ years in a marketing role), strong communication skills, and comfort using modern marketing tools — including AI-assisted workflows.


What You’ll Do

  • Serve as the primary point of contact for a portfolio of clients — build trust, present recommendations, and maintain strong client retention.
  • Develop and execute data-driven digital marketing strategies (SEO, AI search visibility, PPC) that align with client goals.
  • Manage paid search budgets across major search engines and optimize campaigns for ROI.
  • Perform on-page SEO and recommend technical or content changes to improve organic visibility.
  • Oversee web page and content updates; ensure functionality and content accuracy.
  • Analyze campaign performance in Google Analytics and internal reporting tools; translate data into actionable recommendations and client reports.
  • Lead keyword research, competitive analysis, and A/B/usability testing to improve conversion and UX.
  • Present insights and performance updates clearly to clients and internal stakeholders.

Who You Are / Qualifications

  • Bachelor’s degree (all majors welcome).
  • Minimum 1 year experience in SEO/digital marketing, or 2 years in a marketing role.
  • GPA 3.4 or above (per original posting).
  • Outstanding customer service and interpersonal skills.
  • Strong written and verbal communication and presentation skills.
  • Comfortable with Excel / Google Suite.
  • Confident using AI tools to support research, content optimization, and reporting.
  • General knowledge of Google Ads, Google Analytics, HTML, and SEO best practices.
  • Agency experience is a plus.
  • Self-motivated, dependable, analytical, creative, and eager to learn.

Location & Work Setup

  • This position is fully on-site at the Confidential Client office in York, PA. (In-person role with potential evolution as tenure increases.)

Compensation & Benefits

  • Compensation: Negotiable (per source posting).
  • Comprehensive onboarding and ongoing training.
  • Clear promotional paths and frequent merit-based advancement.
  • Flexible start time (typical 8–10 AM window).
  • Health, vision, dental, and supplemental insurance options; HSA/FSA options.
  • 401(k) with company match.
  • Generous PTO and parental support.
  • Technology and equipment provided.
  • Wellness programs, office perks (pet-friendly spaces, catered meals), and community engagement programs.

About Confidential Client

Confidential Client is a full-service digital marketing agency serving mid-size businesses. The team is focused on measurable client impact, continuous learning, and a supportive workplace culture. This opportunity is well-suited to candidates who enjoy combining client relationship work with hands-on digital marketing execution.


Keywords & Skills (high relevance)

  • Digital Marketing Specialist
  • Account Manager
  • SEO / On-page SEO
  • PPC / Google Ads
  • Google Analytics
  • AI tools for marketing
  • Client relationship management
  • York, PA

Equal Opportunity & Hiring Transparency

Careertakes and our client are Equal Opportunity Employers committed to building a diverse and inclusive workforce. We prohibit discrimination or harassment of any kind. To support a fair and efficient hiring process, AI tools may be used to assist with application review or resume screening. These tools do not replace human decision-making. Final hiring decisions are made by people.

If you have questions about how your data is used, please contact us directly.

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