Digital Marketing Specialist - Account Manager
The Digital Marketing Specialist - Account Manager at Confidential Client manages a portfolio of clients, developing and executing data-driven digital marketing strategies including SEO, PPC, and AI search visibility to drive client success. This role involves client relationship management, campaign optimization, performance analysis, and marketing research, all within a fast-growing agency environment focused on career growth and continuous learning.
About Careertakes
👉 Important disclosure: Careertakes is a third-party recruiting platform supporting this hiring process. If selected, you will be employed directly by our client, a full-service digital marketing agency.
Applicants for this role may also receive access to additional matched opportunities through the Careertakes platform.
What You’ll Do
This client-facing role blends account management with hands-on digital marketing execution. You will manage a portfolio of mid-market clients and help design, implement, monitor, and optimize multi-channel digital marketing programs that drive measurable results.
- Serve as the main point of contact for a dedicated portfolio of clients; build trust and maintain strong long-term relationships.
- Recommend and execute data-driven digital marketing strategies (SEO, AI search visibility, PPC) aligned to client goals.
- Manage and optimize paid search campaigns across major platforms to maximize ROI.
- Perform on-page SEO and coordinate content and technical updates to improve organic visibility.
- Lead keyword research, competitive analysis, and ongoing testing (A/B and usability) to improve conversions.
- Analyze campaign performance (Google Analytics, internal reporting tools) and prepare clear, actionable reports.
- Coordinate with cross-functional teams (design, development, analytics) to ensure deliverables meet client expectations and quality standards.
Who You Are (Qualifications)
- Bachelor's degree (all majors welcome); GPA 3.4+ preferred.
- 1+ year experience in SEO/digital marketing OR 2+ years in a marketing role.
- Strong customer service, verbal, and written communication skills.
- Comfortable presenting to clients and translating analytics into strategic recommendations.
- Agency experience is a plus.
Tools & Technical Skills
- Excel / Google Sheets and Google Workspace.
- Familiarity with AI tools to support research and optimization.
- Working knowledge of SEO best practices and AI search visibility concepts.
- Basic experience with Google Ads and Google Analytics.
- Basic understanding of HTML and website structure.
Qualities & Traits
- Professional, dependable, and self-motivated.
- Curious about web technology and eager to learn new tools and channels.
- Detail-oriented and quality-driven with a bias for action.
- Analytical mindset with creative problem-solving skills.
- Strong collaborator who works well with internal teams and external stakeholders.
Benefits & Career Growth
Confidential Client offers structured training and clear career progression for high performers.
- Comprehensive on-the-job training and ongoing learning sessions.
- Defined promotion paths (e.g., Digital Marketing Analyst → Consultant → Lead).
- Regular 1:1 coaching and performance reviews.
- Health, vision, and dental options; 401(k) matching (details vary by role and tenure).
- On-site amenities, flexible start times, generous PTO, and workplace perks (may vary by location).
Workplace & Schedule
- This is a full-time, in-office position based at the client’s Harrisburg, PA campus.
- Typical start window: 8:00–10:00 AM (flexible within that range).
Compensation
- Estimated: $54,981 per year (estimated). Compensation is negotiable and will be discussed during the interview process.
About Confidential Client
Confidential Client is a full-service digital marketing agency focused on delivering measurable growth for mid-market businesses. The team values continuous learning, client-first service, and cross-functional collaboration.
Equal Opportunity & Hiring Transparency
Careertakes and our client are Equal Opportunity Employers committed to building a diverse and inclusive workforce. We prohibit discrimination or harassment of any kind. To support a fair and efficient hiring process, AI tools may be used to assist with application review or resume screening. These tools do not replace human decision-making. Final hiring decisions are made by people.
If you have questions about how your data is used, please contact us directly.
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