Digital Marketing Specialist - Account Manager
The Digital Marketing Specialist - Account Manager at Confidential Client is responsible for managing client relationships and driving digital marketing success through SEO, PPC, and AI search visibility strategies. This role involves developing and executing data-driven campaigns, optimizing website performance, analyzing marketing data, and leading research initiatives to enhance client ROI and retention. The position is fully on-site in Lancaster, PA, offering comprehensive training and clear career progression within a vibrant agency environment.
About Careertakes
👉 Important disclosure: Careertakes is a third-party recruiting platform supporting this hiring process. If selected, you will be employed directly by our client, PR, Advertising & Marketing.
Applicants for this role may also receive access to additional matched opportunities through the Careertakes platform.
Who We're Looking For
Confidential Client is hiring a Digital Marketing Specialist - Account Manager to join an agency-style team focused on SEO, AI search visibility, and paid search. This is an on-site role in Bausman, PA. The ideal candidate has 1+ years' experience in SEO/digital marketing (or 2+ years in a marketing role), strong communication and client-service skills, and a desire to grow in a fast-paced, data-driven environment.
Key Qualifications
- Bachelor’s degree (all majors welcome)
- GPA 3.4 or above (per source)
- Minimum 1 year experience in SEO/digital marketing, or 2 years in a marketing role
- Strong verbal and written communication skills
- Outstanding customer service and presentation skills
- Experience in an agency or client-facing environment is a plus
- Comfortable with Excel / Google Workspace
- Familiarity with AI tools for marketing
- General knowledge of SEO, Google Ads, Google Analytics, and basic HTML
- Initiative, attention to detail, and a data-informed mindset
What You’ll Do (Responsibilities)
Client Relationship Management (≈40%)
- Serve as the primary point of contact for a portfolio of clients; build trust and deliver industry insights and recommendations.
- Maintain excellent client retention through proactive communication and strategic partnership.
Marketing Strategy & Execution (≈35%)
- Develop and execute data-driven digital strategies (SEO, AI search visibility, PPC) aligned with client goals.
- Manage paid search campaigns and budgets across major platforms, optimizing for ROI and performance targets.
- Implement on-page SEO and direct content/webpage design updates to improve organic visibility.
Analysis & Reporting (≈15%)
- Analyze campaign and web performance using Google Analytics and internal tools; translate data into actionable recommendations.
- Prepare and present regular performance reports demonstrating ROI and next steps.
Research & Testing (≈10%)
- Lead keyword research, competitive analysis, and testing (A/B/usability) to improve conversion and user experience.
Compensation & Location
- Estimated pay shown in source: $72,043 per year (estimated); compensation is negotiable.
- This position is fully on-site in Bausman, PA.
What You’ll Get (Benefits & Growth)
- Comprehensive on-the-job training and ongoing advanced training sessions
- Clear, merit-based career progression with defined promotion paths (e.g., Digital Marketing Analyst → Consultant → Lead → Senior Consultant)
- Regular 1:1 manager support and professional development opportunities
- Flexible start windows (example: 8–10 AM) where applicable
- Health, vision, dental, and supplemental insurance options (HSA/FSA choices)
- 401(k) plan with company matching (per source)
- Generous PTO and family-friendly leave policies
- Company-provided tech and workspace stipend
- Wellness programs and office perks (pet-friendly office, catered meals, etc.)
About the Confidential Client
Confidential Client operates in the PR, Advertising & Marketing industry and delivers full-service digital marketing solutions to mid-size businesses. The organization emphasizes training, internal promotion, and a collaborative culture.
Equal Opportunity & Hiring Transparency
Careertakes and our client are Equal Opportunity Employers committed to building a diverse and inclusive workforce. We prohibit discrimination or harassment of any kind.
To support a fair and efficient hiring process, AI tools may be used to assist with application review or resume screening. These tools do not replace human decision-making. Final hiring decisions are made by people.
If you have questions about how your data is used, please contact us directly.
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