Digital Marketing Coordinator
The Digital Marketing Coordinator at Confidential Client is responsible for building, launching, and optimizing paid social and programmatic advertising campaigns to drive ticket sales for live events. This entry-level role offers hands-on experience managing real budgets across multiple platforms, analyzing performance data, and collaborating with local marketing teams to support venue-specific strategies. The position emphasizes learning digital marketing fundamentals within a dynamic environment combining live music, food, and wine.
About Careertakes
👉 Important disclosure: Careertakes is a third-party recruiting platform supporting this hiring process. If selected, you will be employed directly by our client, PR, Advertising & Marketing.
Applicants for this role may also receive access to additional matched opportunities through the Careertakes platform.
About the Role
Confidential Client is hiring an entry-level Digital Marketing Coordinator to join a small, fast-moving digital team focused on driving ticket and event sales. You will build, launch, and optimize paid social and programmatic campaigns across major ad platforms and learn performance marketing fundamentals while working with real budgets and measurable outcomes.
What You’ll Do
- Build and launch digital ad campaigns for events across platforms including Meta, Google, TikTok, StackAdapt, Vibe, and LinkedIn.
- Monitor and optimize ad spend, CPA, and ROAS to maximize budget efficiency.
- Write and refresh ad creative and copy that reflect the Confidential Client brand voice and priority messaging.
- Test creative, audiences, and targeting; measure performance and share learnings with the team.
- Prepare weekly and monthly performance reports and convert data into clear takeaways and action items.
- Coordinate with local venue marketing teams so campaigns support show calendars and local strategy.
- Help track progress against annual paid media goals.
- Implement AI-enabled SEO and search tactics to improve discoverability and maintain listings.
- Support other digital priorities as needed (email, SMS, content updates).
- Keep up with digital advertising trends and propose new ideas.
What You’ll Learn
- How to plan, launch, and optimize campaigns across paid social and programmatic platforms.
- How to read performance data and tie ad spend to ticket and revenue outcomes.
- End-to-end event marketing workflow—from announcement to on-sale to sold out.
- How AI tools can speed campaign creation, testing, and reporting.
- How a small digital team operates across ecommerce, venues, and brand.
Qualifications
- Bachelor’s degree required; degree in Marketing, Advertising, Communications, or related field preferred.
- Strong written and verbal communication skills and a willingness to ask questions.
- Basic understanding of digital marketing concepts (coursework, internships, or personal projects count).
- Comfortable with Google Workspace — especially spreadsheets.
- Strong attention to detail and ability to manage multiple deadlines independently.
- Tech-savvy mindset and interest in how AI can improve marketing workflows.
- Passion for music, food, wine, and live entertainment.
- Based in Ny State Campus, NY with occasional travel to other Confidential Client locations.
Bonus Points
- Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, StackAdapt, Vibe, or similar platforms.
- Familiarity with Google Analytics (GA4) or other analytics tools.
- Experience managing local listings.
Location & Travel
- This role is based in Ny State Campus, NY. Occasional travel to other venue locations may be required.
Compensation
- Estimated pay: $77,714 per year (estimated).
Equal Opportunity & Hiring Transparency
Careertakes and our client are Equal Opportunity Employers committed to building a diverse and inclusive workforce. We prohibit discrimination or harassment of any kind. To support a fair and efficient hiring process, AI tools may be used to assist with application review or resume screening. These tools do not replace human decision-making. Final hiring decisions are made by people.
If you have questions about how your data is used, please contact us directly.
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