About Careertakes

👉 Important disclosure: Careertakes is a third-party recruiting platform supporting this hiring process. If selected, you will be employed directly by our client, PR, Advertising & Marketing.

Applicants for this role may also receive access to additional matched opportunities through the Careertakes platform.

---

The Role (summary)

Confidential Client is hiring an entry-level Digital Marketing Campaign Specialist to plan, build, launch, test, and report on email-first, cross-channel campaigns that drive acquisition, onboarding, engagement, retention, and win‑back across B2B (shops, merchants, partners) and B2C (drivers). You’ll work with the Director of Marketing, Product Owners / Business Unit Leads, and MarTech to turn stakeholder requests into measurable campaigns, and use AI tools responsibly to speed production and analysis.

---

What You’ll Do

Planning

• Build and support the B2B and B2C campaign calendar aligned to product launches and business goals
• Turn stakeholder requests into campaign plans with clear audiences, goals, and KPIs
• Research target segments and define the right audiences for each campaign
• Build and optimize campaigns across the customer lifecycle: awareness, conversion, onboarding, engagement, retention, and win‑back

Creative & Copy

• Write subject lines, preheaders, body copy, and CTAs in the Confidential Client brand voice
• Design and build responsive emails using brand templates and guidelines
• Adapt campaign content for social and other digital channels as needed
• Create content that retains customers, builds trust, and strengthens long‑term relationships

Execution & Operations

• Build, QA, and deploy campaigns and automated journeys in the email service provider (ESP)
• Manage lists, segmentation, list hygiene, suppression, and deliverability basics
• Coordinate with MarTech on tracking, data, and integrations
• Follow email and text compliance requirements (CAN‑SPAM, TCPA, consent) and Confidential Client data‑handling policies

Testing & Measurement

• Set campaign goals and KPIs; run A/B tests on subject lines, content, send times, and offers
• Compile and report results across channels and recommend data‑driven improvements
• Use web analytics to track traffic, user behavior, and campaign attribution
• Apply basic SEO best practices to landing pages and web content to drive qualified traffic

Social Support

• Assist with social content planning, scheduling, and posting when needed
• Support integrated campaigns across email, social, and web

AI & Automation

• Use approved AI tools to draft and iterate copy, develop concepts, and produce assets faster
• Build AI-assisted workflows, templates, and prompts to streamline planning, production, QA, and reporting
• Use AI for analysis: segmentation ideas, test hypotheses, and performance insights
• Document repeatable processes and share AI best practices
• Use AI responsibly—human review required before publishing and strict adherence to brand and data policies

---

Qualifications (What You Bring)

• 0–2 years related experience in digital, email, or campaign marketing (internships and freelance count), B2B and/or B2C
• Self-starter who can manage campaigns end‑to‑end with growing independence
• Strong copywriting skills and basic design ability (Figma, Canva, Claude Design, or similar)
• Comfort with A/B testing, campaign metrics, and reporting
• Organized and able to manage multiple stakeholders and deadlines
• Comfortable using AI tools (e.g., Claude, Copilot) responsibly in day‑to‑day work
• Curious and quick to adopt new tools, with the judgment to apply human review where needed

---

Nice to Have

• Experience with ESPs or marketing automation platforms (HubSpot, Braze, Salesforce Marketing Cloud, Klaviyo, Iterable, etc.)
• Bachelor’s degree in marketing, communications, or related field (preferred, not required)
• Background in fintech, payments, or automotive
• SMS/push campaign experience and familiarity with social scheduling tools (Sprout, Hootsuite)
• Web analytics (Google Analytics) and basic SEO skills
• Basic HTML/CSS for email templates
• Experience building automations or AI agents (custom GPTs, Claude Projects, etc.)

---

What Success Looks Like (Year 1)

• 60 days: Ramped on platforms and brand; running first campaigns independently
• 6 months: Consistent testing cadence, performance reporting, and AI‑assisted production workflows
• 12 months: Measurable lift in engagement and conversion across B2B and B2C

---

Employment Details & Benefits

• Employment type: Full time (Contractor classification may apply per role)
• Location: Goodyear, AZ (onsite / local) — see authoritative job location
• Pay: USD 53,800–68,900 per year (as provided by the client)
• Benefits: medical, dental, vision, life insurance, disability, PTO, 401(k), paid holidays

---

Equal Opportunity & Hiring Transparency

Careertakes and our client are Equal Opportunity Employers committed to building a diverse and inclusive workforce. We prohibit discrimination or harassment of any kind. To support a fair and efficient hiring process, AI tools may be used to assist with application review or resume screening. These tools do not replace human decision-making. Final hiring decisions are made by people.

If you have questions about how your data is used, please contact us directly.