Data Analyst(Senior Marketing Analyst, Audience Strategy & Insights)
The Senior Marketing Analyst at Confidential Client leverages advanced SQL and large datasets to drive audience segmentation, strategy, and revenue opportunity sizing, translating insights into actionable business recommendations. This role partners closely with Data Scientists and Engineers to build and validate data pipelines and reporting systems, while influencing senior leadership through clear, quantified analysis to shape business and product decisions.
About Careertakes
👉 Important disclosure: Careertakes is a third-party recruiting platform supporting this hiring process. If selected, you will be employed directly by our client, IT Services and IT Consulting.
Applicants for this role may also receive access to additional matched opportunities through the Careertakes platform.
Role Overview
This is a contractor Data Analyst role (Senior Marketing Analyst, Audience Strategy & Insights) supporting a Confidential Client in New York, NY. You will use expert SQL and large-scale data to deliver audience segmentation, opportunity sizing, funnels and attribution, and to translate analysis into clear recommendations that shape business and product decisions.
- Employment type: CONTRACTOR
- Location: New York, NY (on-site / hybrid as required by the Confidential Client)
- Pay: $70–$76 per hour (contractor rate)
Responsibilities
- Deliver deep audience analysis: segmentation, lifecycle & funnel analysis, growth and churn signals, and revenue/adoption attribution.
- Size revenue opportunities and build quantitative business cases to prioritize audiences.
- Define measurement approaches: what to measure, methodologies, and assumptions.
- Pull, clean, and analyze very large datasets (millions of records) using advanced SQL; reconcile multi-source discrepancies.
- Partner with Data Scientists and Data Engineers to define business logic, data models, and pipelines; validate delivered outputs.
- Build automated reporting and self‑service dashboards (e.g., Tableau) for recurring business needs.
- Translate audience definitions into campaign-ready segments and activation signals with campaign/lifecycle owners.
- Present findings and recommendations to senior leadership and cross-functional partners.
Minimum Qualifications
- 7+ years in marketing analytics, data science, or business analytics, plus a Bachelor’s degree in a quantitative, technical, or business field (or equivalent experience).
- Expert-level SQL: complex queries, CTEs, window functions, and query optimization on multi-million-row datasets.
- Proven track record of end-to-end customer/audience analysis: segmentation, revenue sizing, and quantitative business cases with clear assumptions.
- Demonstrated ability to partner with Data Scientists and Data Engineers on business logic, pipeline design, and data model validation.
- Experience with automated reporting and dashboarding (Tableau or similar).
- Background in B2B marketing, sales, or customer analytics and success influencing senior leaders with technical and non-technical audiences.
Preferred Qualifications
- Hands-on pipeline building experience with dbt, Airflow, or similar orchestration tooling.
- Familiarity with large-scale query and dashboard environments (Hive, Unidash, or equivalents).
- Experience with a customer data platform (preferably Salesforce Data Cloud) — segment creation, Calculated Insights, activation.
- Exposure to Salesforce Marketing Cloud and marketing automation workflows.
- Statistical modeling experience (propensity, LTV, attribution, forecasting, experiment design).
- Strong CRM and account-level data model fluency.
- Advanced Google Sheets/Excel (pivot tables, lookups, complex formulas).
- Basic Python for automation and API usage.
Benefits & Practical Details
- Typical contractor benefits and options may apply per Confidential Client policy.
- Standard benefits may include 401(k), dental, health, and vision insurance when eligible — actual offerings depend on contract terms.
- The Confidential Client is an equal-opportunity employer and values diversity, equity, inclusion, and respect for people.
Additional Responsibilities
- Participate in recurring team meetings and team-building activities as requested.
- Contribute to technical discussions, peer reviews, and the team knowledge base.
- Provide status reports to account management or stakeholders as requested.
About the Confidential Client
The Confidential Client operates in the IT Services and IT Consulting industry, providing technology consulting, managed services, and staffing/solutions across areas including AI, cybersecurity, enterprise architecture, and more. They focus on driving measurable impact for clients through streamlined, high-performance teams and solutions.
Equal Opportunity & Hiring Transparency
Careertakes and our client are Equal Opportunity Employers committed to building a diverse and inclusive workforce. We prohibit discrimination or harassment of any kind. To support a fair and efficient hiring process, AI tools may be used to assist with application review or resume screening. These tools do not replace human decision-making. Final hiring decisions are made by people.
If you have questions about how your data is used, please contact us directly.
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