Customer Engagement Analytics Analyst
The Customer Engagement Analytics Analyst supports marketing performance measurement by analyzing large data sets to evaluate customer engagement and campaign effectiveness. This role involves building reports and dashboards, identifying trends, and presenting actionable insights to stakeholders to drive data-informed business decisions. The analyst collaborates with cross-functional teams to enhance the customer journey and improve marketing outcomes.
About Careertakes
👉 Important disclosure: Careertakes is a third-party recruiting platform supporting this hiring process. If selected, you will be employed directly by our client, Accounting & Finance.
Applicants for this role may also receive access to additional matched opportunities through the Careertakes platform.
Responsibilities
The Confidential Client is seeking a Customer Engagement Analytics Analyst to support marketing performance measurement and business analysis. This role transforms data into meaningful insights to guide campaign and customer-journey decisions.
- Analyze and report on customer engagement, email, and targeted marketing campaign performance
- Identify trends, opportunities, and insights that inform business decisions and improve the customer journey
- Gather, clean, organize, and analyze large data sets from multiple sources
- Build dashboards, recurring reports, and presentations using Power BI or similar visualization tools
- Prepare daily, weekly, and monthly performance reporting
- Use Excel and SQL to analyze data and support reporting needs
- Translate analytical findings into clear, actionable recommendations
- Present findings to business stakeholders and partner with cross-functional teams on ad-hoc requests
- Support additional analytics and reporting projects as needed
Requirements
- Bachelor’s degree in Marketing, Business, Finance, Data Analytics, or a related field preferred
- 1–2 years of experience in digital analytics, business intelligence, financial analysis, marketing analytics, or similar analytical work preferred; internship and relevant academic project experience considered
- Experience with Power BI or a similar dashboard/reporting platform
- Experience working with large data sets
- Basic to intermediate SQL skills
- Strong Excel skills and proficiency with Microsoft Word and PowerPoint
- Strong numerical, analytical, and problem-solving skills
- High attention to detail and commitment to data accuracy
- Excellent written and verbal communication and presentation skills
- Ability to manage multiple priorities in a fast-paced, collaborative environment
- Travel or hospitality industry experience is a plus (not required)
Compensation & Benefits
- Employment type: FULL_TIME
- Estimated base salary: $85,648 per year (estimated)
- Benefits (eligible employees): medical, dental & vision insurance; HSA & FSA; 401(k); life, disability & AD&D insurance
- Paid time off for salaried personnel; other leave policies per applicable law and employment terms
Note: The posted salary is an estimate based on information provided. Actual pay will be determined by the Confidential Client and may vary based on experience, qualifications, and location.
What We Value
- Clear communicators who turn data into action
- Detail-oriented analysts with strong technical skills (SQL, Excel, BI tools)
- Team players who partner across marketing, product, and business teams
- Candidates eager to learn and adapt in a fast-moving environment
Equal Opportunity & Hiring Transparency
Careertakes and our client are Equal Opportunity Employers committed to building a diverse and inclusive workforce. We prohibit discrimination or harassment of any kind. To support a fair and efficient hiring process, AI tools may be used to assist with application review or resume screening. These tools do not replace human decision-making. Final hiring decisions are made by people.
If you have questions about how your data is used, please contact us directly.
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