About Careertakes

👉 Important disclosure: Careertakes is a third-party recruiting platform supporting this hiring process. If selected, you will be employed directly by our client, PR, Advertising & Marketing.

Applicants for this role may also receive access to additional matched opportunities through the Careertakes platform.

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What You'll Do

Confidential Client is hiring an early-career Associate Product Marketing Specialist to support product launches and go-to-market activities for transportation, mobility, payments, and SaaS solutions. You will work cross-functionally with Product Management, Sales, Customer Success, Operations, and Engineering to turn technical features into customer-facing value and enable sales teams to win.

• Market & Customer Research

  • Conduct research on transportation, tolling, mobility, payments, and technology markets.
  • Analyze customer needs, market trends, competitive dynamics, and emerging opportunities.
  • Support development of market segmentation, personas, and ideal customer profiles.
  • Gather and synthesize customer feedback from sales teams, partners, and industry events.

• Product Positioning & Messaging

  • Help develop product messaging, value propositions, and positioning frameworks.
  • Create content that translates technical capabilities into customer benefits (one-pagers, solution briefs, presentations).
  • Maintain messaging libraries and content repositories; support naming, packaging, and pricing initiatives.

• Go-to-Market Execution

  • Assist with product launches and commercialization activities.
  • Coordinate launch readiness across Product, Marketing, Sales, Operations, and Customer Support.
  • Track launch milestones and maintain launch plans.
  • Support campaign development with demand generation and marketing teams.

• Sales Enablement

  • Create and maintain sales presentations, battle cards, FAQs, and demo materials.
  • Provide competitive insights and customer-facing content to field teams.
  • Prepare materials for customer meetings, industry conferences, and executive briefings.

• Competitive Intelligence & Operations

  • Monitor competitors, market entrants, technology trends, and industry developments.
  • Maintain competitive intelligence reports and battle cards.
  • Support portfolio reporting, launch metrics, adoption tracking, and commercialization KPIs.
  • Assist in maintaining product documentation and marketing assets.

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What Success Looks Like

Within your first 12 months you will:

• Support multiple product launches from planning through market introduction.
• Deliver messaging and sales enablement content actively used by customer-facing teams.
• Establish credibility as a trusted partner to Product Management and Sales.
• Provide market insights that influence product and commercialization decisions.
• Build expertise in transportation technology, mobility payments, and intelligent transportation systems.

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Qualifications

• Bachelor's degree in Marketing, Business, Economics, Communications, or a related field.
• 0–3 years of professional experience (entry-level to early-career).
• Strong written, verbal, and presentation skills.
• Strong analytical and problem-solving abilities; ability to synthesize complex information into clear business recommendations.
• Proficiency with Microsoft Office Suite, particularly PowerPoint and Excel.
• Curiosity, initiative, and a willingness to learn.

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Preferred

• Internship or academic project experience in product marketing, product management, consulting, technology, transportation, mobility, or SaaS.
• Experience conducting market research and competitive analysis.
• Familiarity with CRM, marketing automation, analytics, or collaboration tools.
• Interest in transportation technologies, smart cities, mobility, AI, payments, or digital platforms.

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Key Competencies

• Strategic thinking
• Market analysis
• Storytelling & communication
• Customer empathy
• Business acumen
• Analytical problem solving
• Cross-functional collaboration
• Comfort with ambiguity
• Project management
• Executive presentation skills
• Learning agility

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Physical Demands & Accommodations

While performing the duties of this job, the employee is regularly required to sit for extended periods and frequently use a keyboard and mouse. Occasional extended headset use may be required. Confidential Client complies with federal and state disability laws and provides reasonable accommodation for employees with disabilities.

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Equal Opportunity & Hiring Transparency

Careertakes and our client are Equal Opportunity Employers committed to building a diverse and inclusive workforce. We prohibit discrimination or harassment of any kind. To support a fair and efficient hiring process, AI tools may be used to assist with application review or resume screening. These tools do not replace human decision-making. Final hiring decisions are made by people.

If you have questions about how your data is used, please contact us directly.